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Audi India Drives Record Growth in 2023: Unveils Latest Figures and Future Initiatives

Audi India Drives Record Growth in 2023: Unveils Latest Figures and Future Initiatives


In a resounding testament to its enduring appeal and unwavering commitment to excellence, Audi India announces a remarkable 89% surge in retail sales throughout 2023, a performance highlighted by the sale of 7,931 units. This surge not only marks the highest sales figures since 2015 but also underscores Audi's sustained dominance in the Indian luxury car market.


Key Highlights:


- Exponential Growth:

  • Audi India witnessed an astounding 89% growth in retail sales in 2023, affirming its stronghold in the luxury car segment.

  • Notably, the fourth quarter of 2023 alone saw a staggering 94% increase, with 2,401 retail units sold.


- Product Innovation:

  • The year was punctuated by the launch of three new products and three limited editions, including the Audi Q3 Sportback, Audi Q8 e-tron, and Audi Q8 Sportback e-tron, alongside exclusive editions of Audi Q8, Audi Q5, and Audi S5.

  • The introduction of these cutting-edge models contributed significantly to Audi's unprecedented growth trajectory.


- Expanding Horizons:

  • Audi Approved: plus, the pre-owned car division, witnessed a remarkable 62% surge in 2023, reflecting the brand's enduring appeal and commitment to quality.

  • The SUV range experienced an exceptional 174% growth, while the Performance & Lifestyle segment, including the e-tron range, saw a commendable 40% increase.


- Customer-Centric Initiatives:

  • Audi India's success is not just about numbers but about forging enduring relationships. One in every four customers is a repeat Audi buyer, a testament to the brand's unwavering commitment to customer satisfaction.

  • The introduction of industry-first initiatives such as India’s first ultra-fast charging e-tron hub in BKC Mumbai and ‘ChargemyAudi’ with over 1,000 charging points underscores Audi's dedication to pioneering sustainable mobility solutions.


Audi India

Future Outlook:

  • Mr. Balbir Singh Dhillon, Head of Audi India, expressed optimism about sustaining this momentum in 2024, emphasizing the brand's commitment to delivering unparalleled luxury experiences. With an expanding

  • Retail footprint and a relentless focus on innovation, Audi India is poised to redefine the landscape of the luxury car market.



As Audi India celebrates its stellar performance in 2023, it reaffirms its position as a beacon of luxury, innovation, and customer-centricity. With a robust product portfolio, unwavering commitment to excellence, and forward-thinking initiatives, Audi India is not just driving growth but shaping the future of mobility in India.


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